Built for effective content

Experienced journalists find and tell stories, designers bring them to life and our activation team makes sure they get results

Most of the time, people just want to engage with things they care about. And yet most organizations constantly try to sell. We believe that by focusing more on meaningful interactions, and less on transactions, you can achieve better results in the long run.

So we built an agency to help do just that.

Our Values

Empathy

We seek out various points of view, not only to understand our client’s challenges, but also to learn what their existing and prospective customers think.

Curiosity

The world is an interesting place and there are always new and better stories to tell.

Accountability

We create what we create to achieve certain goals, which help us determine if its impactful or not.

Collaboration

Everyone’s opinion has value. If you have one, share it. If you don’t, go form one.

Strong opinions, loosely held

Argue for what you believe, but be open minded to competing points of view and quick to recognize a better idea.

Our Team

Ben Worthen

CEO

Ben is CEO of Message Lab, which combines journalism and technology to help companies communicate more effectively.  He worked as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry for more than six years. In all, Ben wrote more than 50 Page One stories for the Journal.  Before Message Lab, Ben was editor-in-chief at Ready State. He was also head of content at Sequoia Capital.

Allegra Poggio

Head of Operations

Ben is CEO of Message Lab, which combines journalism and technology to help companies communicate more effectively.  He worked as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry for more than six years. In all, Ben wrote more than 50 Page One stories for the Journal.  Before Message Lab, Ben was editor-in-chief at Ready State. He was also head of content at Sequoia Capital.

Jeff Davis

Editor

Will Sullivan

Head of Strategy

Elaine Choy

Head of Growth

Peter Burrows

Writer

Miles Johnson

Writer

Jeff Jensen

SEO & Strategy

Miguel Helft

Writer/Editor