Built for effective content
Experienced journalists find and tell stories, designers bring them to life and our activation team makes sure they get results
Most of the time, people just want to engage with things they care about. And yet most organizations constantly try to sell. We believe that by focusing more on meaningful interactions, and less on transactions, you can achieve better results in the long run.
So we built an agency to help do just that.
Our Values
Empathy
We seek out various points of view, not only to understand our client’s challenges, but also to learn what their existing and prospective customers think.
Curiosity
The world is an interesting place and there are always new and better stories to tell.
Accountability
We create what we create to achieve certain goals, which help us determine if its impactful or not.
Collaboration
Everyone’s opinion has value. If you have one, share it. If you don’t, go form one.
Strong opinions, loosely held
Argue for what you believe, but be open minded to competing points of view and quick to recognize a better idea.
Our Team
Ben Worthen
CEO
Ben is CEO of Message Lab, which combines journalism and technology to help companies communicate more effectively. He worked as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry for more than six years. In all, Ben wrote more than 50 Page One stories for the Journal. Before Message Lab, Ben was editor-in-chief at Ready State. He was also head of content at Sequoia Capital.
Allegra Poggio
Head of Operations
Ben is CEO of Message Lab, which combines journalism and technology to help companies communicate more effectively. He worked as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry for more than six years. In all, Ben wrote more than 50 Page One stories for the Journal. Before Message Lab, Ben was editor-in-chief at Ready State. He was also head of content at Sequoia Capital.
Jeff Davis
Editor
Will Sullivan
Head of Strategy
Elaine Choy
Head of Growth
Peter Burrows
Writer
Miles Johnson
Writer
Jeff Jensen
SEO & Strategy