Journalism, data and design, working together
Get results by focusing on engaging people without always trying to sell
Producing great content is a chance for organizations to show people you care about the same things they do.
We help our clients do this by identifying those shared interests and figuring out how to use content to entertain, inform and inspire people. We also make a lot of the content. Our editorial team comes from the Wall Street Journal, New York Times, Bloomberg, Business 2.0 and other top publications. We pair them with designers and creatives who bring stories to life.
To prove this is a more effective way for companies to communicate, we use a variety of techniques including SEO and social targeting to make sure our content reaches the right people. And we build measurement models and integrate analytics to show how engagement with our content provides real value to organizations.
Show your audience you care about the same things they do.
Our comprehensive content programs include:
- Customer research
- Content & platform audits
- Publishing program development
- Customer profile development
- Content and distribution strategies
- Multi-channel promotion plans
- Paid social
- Organic social
- Conversion rate optimization (CRO)
- Email marketing
- Reporting & writing
- Byline management
- Digital and print design
- Website design
- Motion graphics
- Publishing platform design and development
- Measurement frameworks
- Google Analytics
- Google Tag Manager
- Adobe Analytics
- Custom data dashboards
- Reporting & analysis