Allegra Poggio Rector
Head of Operations
Allegra is Head of Operations at Message Lab. She has more than a dozen years of professional experience building operational success within agencies. Her focus on people and process, and experience in communications, technical project management, business development, and integrated marketing, has helped create high-performing cultures and grow long-term partnerships. She is also a lover of trail running and a comprehensively certified pilates and yoga instructor.
Senior Web Analytics Manager
Andrew is a customer-focused analytics manager and Certified Usability Analyst with more than 20 years experience in analytics, SEO, digital marketing, user experience, and usability. He has worked at CNN, Electronic Arts, Novartis and most recently at McKesson where he ran the analytics digital transformation team. Andrew is an avid cyclist and traveler who has lived abroad in Melbourne and Samoa. He has a degree in Classics from University of California, Santa Cruz.
Ben is CEO of Message Lab. He has spent the last several years combining journalism, data and design to help organizations create content that resonates with real people. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.
Brian Ellis Martin
Head of Creative
Brian is multiple award-winning, 360-degree creative director with over twenty years of experience in most major applications of experience design for a wide variety of industries and mediums. Prior to joining Message Lab served as VP, Executive Creative Director at both CNN Digital Worldwide and Omnicom’s THINK New Ideas (one of the first––and top ten––global digital agencies), Head of Product Design and UX for MSNBC and Founder of Brand Bravery, a NYC-based creative consultancy.
Senior Visual Designer
Dan Redding has over ten years of experience in visual storytelling and editorial experience design. His multidisciplinary skills include visual design, UI/UX, and digital graphics. Dan has worked with brands in industries including publishing, consulting, education and nonprofits. He is also a published author and podcaster with a passion for journalism and interviewing. Dan holds bachelor’s degrees in illustration (Parsons School of Design) and creative writing (The New School).
Director, Program Management
Danie joins Message Lab with nearly 20 years’ professional experience in project & process management, video production, and digital storytelling. She leads ongoing optimization of process management systems as well as day-to-day delivery of client projects. Danie has produced videos for a number of technology companies and also criss-crossed the country as a television news producer. She’s ended up near where she started, with an Emmy®️ Award, a passion for building community through storytelling, and a deep appreciation for the beauty of process.
Editorial Operations Director
Derek leads editorial operations at Message Lab. With a background in journalism, marketing, and communications, he brings more than a decade of experience developing content and brand strategy programs for companies large and small. In a previous life, he worked as an editor and writer at various digital media properties and Midwestern newspapers (with a pit stop at the Minnesota State Senate).
Strategic Activation Project Manager
Emily is a Northern California transplant, currently calling Southern California home. Her background in writing and editing comes from a Bachelor of Arts degree in English Studies from CSU Chico, and those skills were honed for years on the product content team at TripAdvisor Experiences (Viator). Here at Message Lab, she provides internal organization and project management to the editorial and strategic activation teams. When she’s not behind the computer, you’ll find her cooking up sweet treats in the kitchen.
Associate Content Strategist
Eric is an associate content strategist on the strategic activation team. He joined Message Lab after earning his Master’s Degree from Northwestern University’s Medill School of Journalism. Prior to that, he spent time in the disparate worlds of B2B enterprise software operations, local news and museum exhibit planning. Outside of work, he enjoys taking pictures, road-tripping and having strong opinions about coffee.
Hannah Weiner is an Editorial Strategist at Message Lab. With experience in SEO, social media, branding, and experience strategy, she draws meaningful content insights to help drive clients’ editorial decisions. She has built content strategies for organizations like CivilRights.org, Biogen, USA Today, Harvard Business School, and the Bill & Melinda Gates Foundation. Outside of work, you can find her covering local Boston musicians or helping summer camps with community engagement.
A veteran of tech journalism and branded media, Jeff leads premium editorial programs for technology brands and media partners. In his first gig on the “dark side,” he was editorial director for tech PR firm LaunchSquad and led its content marketing practice. Jeff covered bubbles and busts for nine years as a founding editor of Business 2.0 magazine; was an executive editor at CNET; wrote features for The New York Times Magazine and other publications; and worked on the staffs of Harper’s, Esquire, and Mother Jones.
Senior Digital Marketing Strategist
Jeff is a digital marketer with a wide berth of skills. Working at various agencies he’s helped all sizes of companies, from mom and pop shops to fortune 500 corporations, drive growth in traffic. With experience in SEO, analytics, content marketing, and social media he uses the best tools at hand to help his clients be successful. When he’s not running marketing campaigns, Jeff enjoys spending time with his wife and two children.
Senior Project Manager
With a background in video editing and graphic design, Maury has spent twenty years managing creative output for a wide variety of B2C, B2B and nonprofit clients. She lives in the San Francisco Bay Area with her husband, teenage sons, Labradoodle and chickens.
Head of Editorial
Miguel is an award-winning journalist who has covered the tech industry since the birth of the internet era at publications including The New York Times, Fortune, the Industry Standard and the San Jose Mercury News. Most recently, he was the Technology Editor at Forbes. Before becoming a journalist, Miguel was a software engineer at Sun Microsystems. He also worked as a professional mountain guide, leading climbing expeditions around the world.
Peter covered many of Silicon Valley’s biggest stories and personalities for Business Week and Bloomberg News. Since 2015, he has written for publications including MIT Technology Review and Wired, while also helping a range of companies hone their content marketing efforts. Peter wrote Backfire: Carly Fiorina’s High-Stakes Battle for the Soul of Hewlett-Packard.
Content Operations Project Manager
Rachel is a Content Operations Project manager on the Operations Team. They come to Message Lab with experience in Project Management, Communications, and a history of collaborating alongside creative teams. From large companies like Airbnb, small grassroots organizations, and nonprofits like Year Up, Rachel has experience in a diverse range of environments focused on building community connections. Rachel practices painting and drawing outside of work in order to keep their creative spirit alive. They bring a balanced approach of creativity and experimentation mixed with tight organizational skills to each project.
Senior Visual Designer
Remy has creative experience in a multitude of industries ranging from digital advertising, automotive, sports, architecture, tech and more. His many years of design experience that include digital graphics, branding, advertising, motion graphics and editing has led to work with substantial companies that have had to rethink how they standardize creativity on an everyday basis like Google and Univision. Aside from creative he’s a gadget pro and runs a tech and gaming website doing consumer tech product reviews for some of the biggest brands. How far technology and design has come is what really fascinates him as he’s always eager to learn new things.
Business Operations Project Manager
Samantha is a New York City transplant who specializes in business operations. She has worked in events focused public relations, planning fashion shows for NYFW, celebrity product launches and movie premieres; all while maintaining the agency operations. Following PR, Samantha joined an international BioTech start-up to cultivate and develop its east coast branches. After some astounding growth, she opened two new offices and was promoted to lead the internal communications department. Upon moving to the Bay Area, Samantha joined the Message Lab team as the Business Operations Project Manager.
Senior Visual Designer
Shirong landed at Message Lab after teaching English in Japan, working at an international nonprofit to end world poverty and hunger, and fundraising for the University of California, Berkeley. At age 7, she knew she wanted to be an artist and continues that journey to this day, bringing curiosity, playfulness, and concept-driven creativity to her work.
Tinhinane Khelifi is graphic designer and artist based in the New York Metropolitan area. Her past work includes small and large scale projects for diverse clients in industries such as education, non-profits, arts, tech and more. With extensive fine arts training and over 8 years of graphic design experience, she brings her storytelling and people-driven visual communication skills to the team. Outside of work you can find her painting in the woods, reading folktales or rewatching Lost in Austen.
Director, Strategy & Insights
Tyler Moss is the director of strategy and insights for Message Lab. He is an audience engagement specialist, brand storyteller and magazine writer/editor with a decade of experience. At Message Lab, he pairs analytics with editorial instincts to draw deep content strategy insights. His freelance work has been published by Condé Nast Traveler, The Atlantic, New York, Outside, and others. Tyler’s previous roles include editor-in-chief of Writer’s Digest magazine (where he remains editor-at-large), and content director for the travel tech startup Wanderu. He holds a master’s degree from Northwestern University’s Medill School of Journalism.
Chief Strategy Officer
Will is the Chief Strategy Officer for Message Lab. He has 17 years’ experience in brand positioning, content strategy, and digital marketing. He directs Message Lab’s efforts to focus strategic narratives, identify and grow audiences, and align improvements to customer experience with measurable business outcomes. Previous positions include Vice President and Editorial Director at global communications firm Fleishman-Hillard, and Chief Editorial Strategist at cause-marketing agency Visceral. He earned his master’s degree from Northwestern University’s Medill School of Journalism.