Message Lab is part of Orchestra
Message Lab is part of Orchestra, the first communications firm built for the modern media landscape.
Building an audience takes expert strategy, great storytelling, and engaging creative — applied with precision.
We create content that isRelevant. Credible. Effective.
We combine journalistic, creative and channel expertise with data-backed insights to help organizations forge meaningful relationships with the people they most need to reach.
Recent work from around the Lab

THL
A multimedia article for a private equity mainstay featuring firm leadership and experts to highlight automation's disruptive potential and promoted it on LinkedIn to key industries.

The low-code innovators
Animation and narrative profiles show how everyday people can use technology to advance their careers.

The future-ready manufacturer
An immersive report on using manufacturing technology to improve supply chains, customer experiences, and more.

Google Store
Google Store’s content hub uses real stories about people to showcase the company’s products.
We've also worked with
Our services
We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and content intelligence to assess its impact and get better results.
We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and content intelligence to assess its impact and get better results.
Editorial & Newsroom Management
We bring our experience running world-class newsrooms to our clients through pieces that meet rigorous journalistic standards and the operational know-how to bring them to market.
Design & Visualization
Design without purpose is decoration. We learn what your audience wants and create absorbing experiences that achieve your needs while respecting their time.
Strategy & Growth
Great stories don’t matter if they don't get results. We use content strategy, growth marketing, and content intelligence to connect the dots between content creation and business impact.
R & D
Learnings, analyses and the occasional botched experiment from around the lab.
What do you care about?
Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.
Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.