Message Lab
Message Lab

Make your story stand out

Every day we’re bombarded by media we choose to ignore. Our mission is to rid the world of content no one cares about so it’s easier to find what matters.

We create stories that areRelevant. Credible. Effective.

We combine journalism, editorial experiences, and content intelligence to help organizations forge meaningful relationships with the people they most need to reach.

Recent work from around the Lab

Thirteen countries, one culture

Thirteen countries, one culture

Words and video come together to profile how a Norwegian robotics company preserved its culture while expanding internationally.

The low-code innovators

The low-code innovators

Animation and narrative profiles show how everyday people can use technology to advance their careers.

Ideas + Info

Ideas + Info

Google Store’s content hub uses real stories about people to showcase the company’s products.

The next technology revolution

The next technology revolution

Data, video, and motion effects bring to life this deep dive into how automation is transforming businesses.

We've also worked with

Our services

We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and content intelligence to assess its impact and get better results.

We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and content intelligence to assess its impact and get better results.

Editorial & Newsroom Management

We bring our experience running world-class newsrooms to our clients through pieces that meet rigorous journalistic standards and the operational know-how to bring them to market.

Design & Visualization

Design without purpose is decoration. We learn what your audience wants and create absorbing experiences that achieve your needs while respecting their time.

Strategy & Growth

Great stories don’t matter if they don't get results. We use content strategy, growth marketing, and content intelligence to connect the dots between content creation and business impact.

What do you care about?

Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.

Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.