
More newsroom, less conference room
Technical advances and media fragmentation make it possible for organizations to reach and build relationships with the people they serve at a scale never before possible.
We believe that editorial content programs — stories your audience will care about, told in compelling ways, and put to work across channels — are the most effective way to take advantage of this opportunity. We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and growth-marketing techniques to build an audience.
Underlying all of this is our proprietary approach to content intelligence, which uses data and insights drawn from reader behavior to improve performance over time and demonstrate how thought leadership contributes to business outcomes.
Lab rats
Operations
Allegra Poggio Rector
VP of Client Experience
Ben Worthen
CEO
Carmen Lee
Business Operations Coordinator
Samantha Ekeledo
Finance & Operations Manager
Taisha Heimberg
VP of Business Operations
Will Sullivan
Chief Strategy Officer
Editorial
Jim Impoco
Editor-in-Chief
Justine Jablonska
Senior Editor
Laura Rich
Editorial Director
Miguel Helft
Managing Editor
Peter Burrows
Editorial Director
Design
Chris Pace
Executive Creative Director
Daniel Redding
Art Director
Lindy Patterson
Associate Creative Director
Sharis Chan
Visual Designer
Stephanie Cuenca
Senior Visual Designer
Strategy & growth
Daniel Salters
Web Analytics Specialist
Emily Gonzales
Project Manager
Eric Xu
Content Strategist
Isaac Sultan
Associate Content Strategist
Jeff Jensen
Director of Growth Marketing
Tanya Ellis
Senior Content Strategist
Tyler Moss
Director of Strategy & Insights
William Hughes
Growth Strategist
Project management
Alana Csaposs
Project Manager
Becky McMillan
Senior Project Manager
Danie Taylor
Director of Delivery Operations
Maury Boswell
Senior Project Manager
Rachel Kirkwood
Project Manager
Work with us
Interested in joining the Lab? We’re always looking for talented people.
What do you care about?
Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.
Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.