Message Lab

More newsroom, less conference room

Technical advances and media fragmentation make it possible for organizations to reach and build relationships with the people they serve at a scale never before possible. 

We believe that editorial content programs — stories your audience will care about, told in compelling ways, and put to work across channels — are the most effective way to take advantage of this opportunity. We use the tradecraft of journalism to find the most relevant topics and angles, design to bring pieces to life in engaging ways, and growth-marketing techniques to build an audience.

Underlying all of this is our proprietary approach to content intelligence, which uses data and insights drawn from reader behavior to improve performance over time and demonstrate how thought leadership contributes to business outcomes.

Lab rats

Operations

Allegra Poggio Rector

VP of Client Experience

Ben Worthen

CEO

Carmen Lee

Business Operations Coordinator

Samantha Ekeledo

Client Finance Manager

Taisha Heimberg

VP of Business Operations

Will Sullivan

Chief Strategy Officer

Editorial

Jim Impoco

Editor-in-Chief

Justine Jablonska

Senior Editor

Laura Rich

Editorial Director

Miguel Helft

Managing Editor

Peter Burrows

Editorial Director

Design

Chris Pace

Executive Creative Director

Lindy Patterson

Associate Creative Director

Sharis Chan

Visual Designer

Stephanie Cuenca

Senior Visual Designer

Strategy & growth

Daniel Salters

Web Analytics Specialist

Eric Xu

Content Strategist

Isaac Sultan

Associate Content Strategist

Jeff Jensen

Director of Growth Marketing

Tyler Moss

Director of Strategy & Insights

William Hughes

Growth Strategist

Project management

Alana Csaposs

Project Manager

Becky McMillan

Senior Project Manager

Danie Taylor

Director of Client Experience

Maury Boswell

Senior Project Manager

Rachel Kirkwood

Project Manager

Work with us

Interested in joining the Lab? We’re always looking for talented people.

What do you care about?

Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.

Got a project idea? Or curious how to make your content more effective? Send us a message and we’ll get right back to you.