Engaging and recruiting hosts

Airbnb needs to recruit more hosts. We write, design and optimize case studies and articles that raise awareness of the platform among people who might be interested in listing their places.


Airbnb’s growth has created an unlikely challenge: It needs to recruit more hosts.

We write and design case studies about professional hosts—boutique hotels in Indonesia, property managers on the coast of France—and how they’ve benefitted from listing on Airbnb.

We also develop ideas for, report, write and design articles meant to make people aware about hosting—from profiles of a couple who converted an in-law unit to tips on making a home feel more welcoming and recollections of people’s first time hosting.

Our stories are optimized for SEO and designed to appeal to potential hosts with different mindsets.