Using data to tell stories and build audiences

GoDaddy spent two years working with academics to isolate the economic impact of the 15 million commercial websites it hosts in the U.S. We helped GoDaddy get the word out through an ongoing series of stories featuring people, communities and newsworthy analysis of the data.


Humanizing research through editorial. Brought to life by design.

We humanize GoDaddy’s research by finding and writing about people like Jim Masterson, who saved his horse massage business during the pandemic by posting classes online. We used principles in editorial design to bring those stories to life.

Chart showing larger cities with larger ventures have less low income job loss

Data visualization

We made complex economic trends clear at a glace and used charts to highlight key data findings.

Audience and engagement

We promote the work to highly segmented audiences and use our analytics to assess the impact of the effort.